Skip to main content

UOPX: ISEO1.1 Introduction to Search Engine Optimization

Introduction to Search Engine Optimization


UOPX
Enroll Now
Course Introduction
Foundations in Search Engine Optimization

This course explores Search Engine Optimization (SEO), the skill of optimizing keywords on a website to increase its visibility in search results. Learn how to identify your audience, understand their needs, and turn any website into a marketing machine. From quality analytics to avoiding spam, find out how SEO helps shape digital marketing today.

With the help of this course you'll learn how to:

  • Apply search engine optimization or add value to a website
  • Use keywords and HTML tags to help move up a website in search results
  • Optimize search rankings through analytics
  • Structure a website to draw more visitorDrive more traffic to websites

And explore in-demand skills in areas like:

  • SEO
  • SEM
  • Google Analytics
  • Keyword research
  • Pay-Per-Click

  1. Course Number

    ISEO1.1

  2. Classes Start

  3. Classes End

Enroll