Introduction to Search Engine Optimization
LM
Enrollment is Closed
Course Introduction
Foundations in Search Engine Optimization
This course explores Search Engine Optimization (SEO), the skill of optimizing keywords on a website to
increase its visibility in search results. Learn how to identify your audience, understand their needs, and turn
any website into a marketing machine. From quality analytics to avoiding spam, find out how SEO helps shape
digital marketing today.
With the help of this course you'll learn how to:
- Apply search engine optimization or add value to a website
- Use keywords and HTML tags to help move up a website in search results
- Optimize search rankings through analytics
- Structure a website to draw more visitorDrive more traffic to websites
And explore in-demand skills in areas like:
- SEO
- SEM
- Google Analytics
- Keyword research
- Pay-Per-Click