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Introduction to Search Engine Optimization

Enrollment is Closed
Course Introduction
Foundations in Search Engine Optimization

This course explores Search Engine Optimization (SEO), the skill of optimizing keywords on a website to increase its visibility in search results. Learn how to identify your audience, understand their needs, and turn any website into a marketing machine. From quality analytics to avoiding spam, find out how SEO helps shape digital marketing today.

With the help of this course you'll learn how to:

  • Apply search engine optimization or add value to a website
  • Use keywords and HTML tags to help move up a website in search results
  • Optimize search rankings through analytics
  • Structure a website to draw more visitorDrive more traffic to websites

And explore in-demand skills in areas like:

  • SEO
  • SEM
  • Google Analytics
  • Keyword research
  • Pay-Per-Click